Our customers want to know why we’ve reduced the pack size of the Dairy Milk block.

The fact is cocoa prices have doubled in the last two years. For most of this time, we’ve taken this on the chin. We’ve soaked up the price hikes whilst trying to minimize the cost impact to consumers.

So we had a choice – increase the price of our Cadbury Dairy Milk milk chocolate and potentially put it out of reach for many of our customers or reduce the product size and costs. We didn’t want anybody to miss out just because of price and so we decided to reduce the size and reduce the price we charge our retailers.

This leads to the obvious question – why does it sometimes seem the price hasn’t changed?

Cadbury reduced its price to retailers alongside the reduction in pack size.

However, by law we can’t set the price retailers sell our chocolate at, but most have passed on this reduction. If your local retailer has not reduced the retail price of the new 200g block we would encourage you to ask them why?!

A wider thinner block designed to enhance your experience.

The new block has been designed to be wider and thinner.  This new shape is designed to more evenly spread the taste of chocolate throughout the mouth and enhance the eating experience.

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