Cadbury launches a Fairtrade Certified™ Easter Egg in Australia
This Easter Cadbury® is proud to launch its first Fairtrade Certified™ Easter egg, honoring the promise to consumers to increase the range of Fairtrade Certified™ products.
The 65g Fairtrade Certified™ Cadbury® Dairy Milk™ milk chocolate egg offers the same exceptional quality and smooth texture of traditional Cadbury® Dairy Milk™ milk chocolate, loved by Australians. By choosing this product consumers are contributing to helping improve the lives of Fairtrade cocoa farmers and their families in developing countries.
Fairtrade Certified™ Cadbury® Dairy Milk™ milk chocolate has helped catapult Fairtrade Certified™ into the mainstream in Australia. This creates a fantastic opportunity for the Australian consumer to make a real difference to the lives of families in developing countries such as Ghana.
The Fairtrade Certification system provides farmers with the security of fair and stable prices for their produce and social premiums for investment in business and local community development. Fairtrade helps these communities through trade not aid.
Fairtrade ANZ CEO Stephen Knapp welcomed Cadbury’s continued support of Fairtrade saying the announcement meant even more Aussies would now be able to make the swap to Fairtrade this Easter and in turn provide more opportunities for cocoa farmers to build a better future for their families and communities.
Since Cadbury launched its Fairtrade Certified™ Cadbury® Dairy Milk™ milk chocolate range last year, over AUD$3 million globally in Fairtrade premiums has been invested into Ghanaian cocoa growing communities, supporting more than 45,000 farmers and their families.
The 65g Fairtrade Certified™ Cadbury® Dairy Milk™ milk chocolate egg is available from supermarkets and retail outlets across Australia priced at $3.99RRP.